Design Essentials was very excited to launch the #MYSW campaign on Wednesday last week at Saffron Screen. The evening was very successful, with free drinks and nibbles going down very well with guests. However, the main reason for gathering together an audience of local entrepreneurs and proud Saffron Walden residents was to showcase the wonderful town brand campaign that our very own Wendy had been working extremely hard on for the past six months.
The aim of the campaign is to improve accessibility and awareness of our fabulous town. In times when the internet dominates it is becoming increasingly difficult for our much-loved high streets to lure people away from their cosy sofas to do their Christmas shopping. So the Town Team has put a huge amount of time and effort into coordinating a radio ad to run until the 24th December on Star FM and a new video for the Tourist Information Centre, created by the talented Jonathan Glazier (from Pepper Raffety and ex head of light entertainment at the BBC). Emma Thomas, who collaborated with Wendy on the project said these advertising channels “aim to promote Saffron Walden and its great shopping to attract tourists and coach parties from the surrounding counties”.
In addition to the brand campaign, the team is also looking to use #MYSW as the foundation for the Saffron Walden entry in the Great British High Street Of The Year competition next year where the prize up for grabs is an impressive £50,000 to invest in the winning town.
Please do join in with our #MYSW campaign as it is as much for local residents as it if for us as a business so by all means share your own favourite pictures of Saffron Walden or your latest fabulous purchases from the many indie shops on social media with the hashtag – we’d love to see your take on the campaign!
by Molly Winter