For months at Design Essentials now we’ve been building up to the grand opening of our brand new shop in Saffron Walden, and finally we were able to open its doors to our customers.
We hosted two fantastic preview evenings on the 12th and 13th August, where we were not only able to give our customers a first look at the new shop, but also a sneak-preview of our new collections before the opening to the public on Saturday 15th August.
front of the new shop
Thank you so much to everyone who came in to see us – we were blown away by the response and the support from our lovely customers, who seemed to love our new shop on Market Row just as much as we do.
customers on the first floor of the shop
chatting on the ground floor of the shop
admiring our new stock
We really enjoyed our preview evenings, which couldn’t have been possible without brilliant photography from Joe Higham or fantastic live music from Tony White.
we enjoyed live jazz from Tony at the events
Of course we must thank the customers who came in… even if it was just for one of the many glasses of Pimms that were drunk on the evenings!
customers enjoying a drink on the evenings
Wendy waiting excitedly for a glass of Pimms
We had a great first day of trading too, with Howard Rolfe, leader of Uttlesford District Council, opening the store on Saturday 15th August and praising independent shops like Design Essentials.
Wendy with Cllr Howard Rolfe opening the new Design Essentials store
It was a lovely busy Saturday in the new shop like normal! Lots of our existing customers came in to see us at our new location, and we had lots more new customers who loved our new shop and said they would return.
winner of one of our best prizes, a mighty bean bag
On the day of our opening, we gave envelopes to the first 50 customers who came into the shop. Inside the envelopes was a “golden ticket”, which gave each customer a very generous gift either from Design Essentials or another local business in Saffron Walden.
the golden ticket (well, magenta really!)
kids collecting their golden tickets
Even if you couldn’t make it to the preview events or our opening day, we look forward to seeing the rest of you over the next few weeks. We’re keen to keep our walls and shelves looking fresh, and we are getting new products and entire new collections into the shop all the time.
new pendant lighting collection at our new store
We’re very settled in now and loving our new location. If you haven’t already, do come in and say hi to us at our new home in Market Row.
the beautiful interior of our new shop
Photo credit: Joe H Reportage