On Monday 7th July, Saffron Walden was awash with thousands of fans and visitors, eager to see nearly 200 professional cyclists competing in the Tour de France race through the town centre. Stage 3, the final stage of Le Tour 2014 to be held in the UK, saw the cyclists make their way from Cambridge to Buckingham Palace in London.
Here at Design Essentials, we have been at the heart of the Tour de Essex celebrations. Customers of all ages have been loving our cycling-themed board…
… And buying our special edition mugs and tea towels like there’s no tomorrow! The mugs and tea towels, which feature the Stage 3 route in red and the surrounding villages in blue, were popular before Le Tour even arrived. This was probably helped by the fact that Wendy had a guest appearance on BBC Look East!
Wendy’s 5 minutes of fame! Featuring mugs designed by Gareth Wild from Apropos
On the day the Tour came through we set up a stall outside the shop, where we sold all things cycling: mugs, tea towels, and yellow Tour de France bags designed by our guest artist Michelle Thompson.
From left to right: Design Essentials’ Charlotte, Wendy and Lauren
We were lucky enough to be able to close the shop shortly after 11am, and wait for the Tour de France action to begin in our reserved spot, which was on a raised scaffolding platform outside Jack’s Outdoor Wear in George Street. The weather was absolutely ideal, and we had an amazing view of the proceedings!
Photo by Lauren Capon
When the cyclists came powering through Saffron Walden at around 1pm, the atmosphere was incredible, and the excitement was felt by every spectator, cycling fan or not. Almost everyone had their cameras poised ready to capture the moment that some of the world’s greatest cyclists passed through our local town, fully aware that it’s highly unlikely to happen again in the near future.
Comiserations to Cavendish and Froome as their hopes of TDF 2014 glory are dashed, but good luck to the remaining cyclists in the remaining stages of Le Tour!