Wow! I’m still getting over the excitement of the launch event for #MySW, the Town Team’s campaign to promote Saffron Walden. I was so focused on getting ready for the night I didn’t have a moment to think about what happens afterwards. I think there’s a lesson in there for me somewhere!
I’m sure lots of you will have read Molly’s blog post last week with her thoughts about how it went, so I try not to repeat anything. Wendy seems to have been even busier in the shop setting up for Christmas, organizing Black Friday’s sales and the Independent Retail Shopping Challenge alongside Jude Cox of Jack’s Outdoor. Does that woman ever stop? I’ve been keeping a much lower profile following the amazing media coverage the campaign received in both our local papers and the number of views the full length video has had on YouTube. So far it’s been looked at over 4500 times. Even using the most pessimistic conversion rates, we’re confident that translates into dozens of visitors to the town’s businesses and attractions. And that could mean several thousands of pounds for the local economy.
Lots of businesses are beginning to share the videos on their websites or in messages to their customers. Only last week I was delighted see that Saffron Hall included a link in their November newsletter. And Wendy has also heard from English Heritage that Audley End House and Gardens will be supporting the video. Saffron Screen has also promised their continuing support, and if you happen to be in the UDC reception you’ll see the video playing on the screen there.
Whether you’ve got a website and thousands of Twitter followers or, like me, just Facebook entry and a few dozen friends’ email addresses it would be great it if you could share the links anywhere you can.
Full 3-minute version: https://www.youtube.com/watch?v=APvOU0WMVkQ
30 Second version: https://www.youtube.com/watch?v=MWAVxmpvbkM
The support and feedback has been amazingly positive and we also had some really helpful suggestions for the next video. This film is just the start, and we’d love to hear from you with ideas to make sure we capture more of the great things about Saffron Walden. Suggestions so far include the football club which is apparently the 15th oldest in the world and the amazing services our County and Town libraries offer. I didn’t know that there were mediaeval manuscripts to look at, or that library membership entitles us to use many of family ancestry sites free of charge. We want to film and represent the things you love, so please get in touch with Wendy either through this blog or pop into the shop for a chat. We’d love to hear from you if you’d like to be filmed talking about your favourite things in Saffron Walden. The next part of the campaign for the Town Team is a trip in January to attend ‘Excursions 2016’ at Alexandra Palace in London. This is a national trade show for Coach Tour Operators so they can plan their year’s trips and outings. Look out for more next month, but meanwhile please keep sharing the video as widely as you can, and let us know what it is you love about #MYSW.